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Social Media For Small Business Blogs

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Social media has become the new playground that unites all demographics. It’s every marketer’s dream come true: It offers free access to such a vast audience of potential customers for any product. I think it’s safe to say that the vast majority of marketers are already using social media in their jobs. Many small businesses shoot themselves in the foot by assuming that social media is a game for only the big players with hundreds of thousands of dollars to spare. On the contrary, social media platforms provide an opportunity for small brands to grow and engage with a close-knit community of both present and future customers.
I’d like to share some simple but effective tactics that small businesses can use not only to start engaging on social media but also to gain long-term traction for their products. Big brand brands did very well on social network G+, too. In my 2013 survey, which analyzed the Facebook IPO results, 84% of respondents said that Facebook was important in their decision-making process. Don’t just broadcast. Productively engage. 
1) Make timely content. Products and brands don’t wax and wane in popularity on social media. Rather, content composed years ago or tailored to the times are more likely to perform well. This makes timely content compulsory. Tying social media activities to a corporate strategy allows you to best align purchases and marketing initiatives with what customers are looking for, how they are using the product, and where they are in the purchasing cycle. For example, let’s assume that your product was introduced in a particular season of the holiday shopping season. Wouldn’t it be great if you felt that strong engagement on social media during this time frame would increase sales for your products? As part of creating timely content, take advantage of mediums that your competitors don’t seem to use: forums, online communities, important blogs, or magazines. Use these platforms to swap information and collaborate on stories that could be of interest to customers. And don’t be afraid to say, “Hey, we’ve manufactured our product for these exact same season(s). Can you share it?” My daughter has been having a tough time with this one…having a hard time deciding which “Sesame Street” episodes have been her favorites. Now that I’ve had the chance to practice, I’ve decided to post a story each week that highlights beloved “Around The Family” episodes. This may seem a bit spammy, but I hope your company is offering your employees (or clients) access to creative inspiration from their workplace. A few tips that help motivate small businesses to create timely and engaging content: Create social media status updates using your company hashtag. Earn social media “likes” and engagement by sharing your post in a hashtag on your company’s wall, about your company, or in a public comment. Respond to comments to engage in the discussion. Add concise and relevant follow-up information in each follow-up for more engagement. Follow relevant social media influencers’ Volume and engagement metrics to improve your overall brand awareness. 
2)bee-tycoon your content. A viral meme is the term that describes content that takes viral proportions far beyond what is considered typical.
The strategy laid out below is a simple but effective way to boost your social media business. With some minor adjustments, all of the participating businesses can achieve extraordinary results when it comes to your local market. A few easy-to-remember figures help us put it all into perspective: 12% of surveyed small business owners expect their marketing efforts to have a direct impact on their business. This number seems very accurate when you consider that 1/3 of small businesses don’t even have a website. It makes sense that a significant portion of them don’t even have forms of customer service. And of course, this number doesn’t include the many businesses which employ a curation model whereby they acquire their customers from the social sites. So let’s get cracking! Here are the quick and easy steps to executing on this strategy. Awareness and education Whoever the founders of the original social media platform were, they knew that participation was essential. It all started with Facebook. The company that invented the social networking website set itself in opposition to harassment and enabling free speech in an open-hearted effort to not only help new product development but also to help consumers contribute to an open dialogue. The first step, then, is to educate all the participants of your community. By that I mean that you need to talk to your customers and prospects. They need to be informed about the company’s presence and its products. This way, they won’t just sign up for your Monday Morning quarterback message board, they will become personally invested and hopefully return to your brand at some point in time. Ideally, your social media platform has an active forum where people can contribute in an open environment. By using a veteran’s question and answer format, in addition to clear written guidelines, you can get the conversation started even if you don’t have a formally endorsed community. If you are using an established platform, you’ll need other people’s help in getting it set up the right way. This is where you can enlist the help of locals who know their area better than anyone else. It’s not only their expertise and history of participation on the platform that will make the difference here, but also their openness to collaborate with newcomers improving and sharing what they have learnt with the rest of the community. Check out some of my offline projects in Montenegro which I actively encourage you to check out. Your biggest hurdle will be proving that the platform is attempting to find the right balance between allowing way too much personalization and too little.
Just like in any other business, success comes down to a few simple steps. Go through these five points in order to attain lasting benefits as a result of your online efforts: Pre-planning is essential. The strategy of how your content should be shared, especially on social media channels, isn’t as straightforward as it sounds. The first strategy should include pre-planning. Why? Because you have little control over what content your counterparties are going to share. Hopefully you already have a strategy in place that you can trust for your business, but do not forget to refine it based on your own strategy. Sciatica? Share the good news. A profit increase? Share the good news. Cancer survivor? Share the good news. The point is that no one knows exactly what you will share. Be ready to share any news starting from a reasonable distance away from the source. Social media influencers can help connect you with appropriate content by sharing relevant content. A great and well-known influencer will likely have set guidelines. Be sure to adapt these guidelines to your specific business’s situation. Any decisions that are made in the heat of the moment without collecting quotes and data beforehand are likely to result in dull and unfulfilling content. . Create some content to start, dedicating the rest for promotion later Before you start promoting your content, you need to actually have it. It’s tempting to shoot content in the cold for all to see, but you shouldn’t rely on social media for the full commitment of creating content. 
Only dedicate enough resources that they can help the business make money. Social media can only take you so far; you need to reach critical mass before it becomes sustainable. You should dedicate the majority of your efforts to outreach. You’ll find that the volume of social shares tends to dictate a greater number of relevant and authoritative social shares. We all like it; sharing something on Facebook is more convenient than manually publishing a post on your own blog. Even people with few followers have noticed that social media features the occasional “Best of the Week” or “Coolest New Features”. These features are a great way for content creators to spread their brand’s name through the most popular online platforms. On average, the foreign language content attracts the least amount of shares, yet it attracts the most insightful comments. Comparatively, the English content receives the most shares, but the lowest amount of comments. This is your sign that your content is worth sharing.


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